This was an advertising campaign project where my team and I created three ads for Velveeta cheese. Since illustration is one of my strengths, I naturally took on the illustration work for the project.
I thought it would be fun and charming to add tiny characters interacting with the Velveeta packaging. The idea was to invite customers to imagine themselves inside the Velveeta box, happily enjoying the cheese. I turned the box into a series of whimsical scenes—a grocery shelf, a cozy little house, and even a tiny world where mice are cooking, eating, and shopping for cheese